So, how much are we talking? Analysts estimate that the Stranger Things franchise has generated well over $1 billion in total value for Netflix. That’s billion, with a B. To put that in perspective, imagine your morning coffee budget. If you spent $5 a day on a latte, it would take you over 547,000 years to spend that much. That’s not just “coffee money”—that’s buying a small country’s worth of coffee.
But honestly, that $1 billion figure is probably low. When you factor in merchandise, video games, and the tourism boost to places like Hawkins, Indiana (which is really a town in Georgia), the number balloons even more. It’s like the Upside Down—there’s a lot more lurking beneath the surface.
