This year, the theme is “Urban Aurora,” which means the usual golden glow gets a modern, ethereal upgrade. Think cascading, programmable LED strips that mimic the northern lights, but with a distinctly metropolitan twist. Interactive light displays will be dotted along the street, letting you change colours with a wave of your hand—perfect for that Instagram moment.
The celebrity guest rumoured to flick the giant switch is a megawatt pop star fresh from a sold-out world tour. Past years have seen everyone from Dua Lipa to Ed Sheeran, so expect a surprise performance that will have the crowd singing along in the November chill. Pro tip: arrive by 5 p.m. to snag a spot near the Selfridges corner—the best view, with the least jostling.