Has the New Wembley Got a Roof

Has the New Wembley Got a Roof

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So, you’ve got tickets for a concert. The forecast says “chance of showers.” Do you bring a raincoat? The answer is: you might want a light jacket, but not for your head. You’ll be dry in your seat. The only time you might get a little damp is during the walk from the tube station to the stadium, or if you’re queuing for a £8 hot dog. The walk is the only part you need to worry about—once you’re inside, you’re home dry.

The New WembleyThe New Wembley

But let’s talk about that one thing that drives everyone mad: the pitch itself. If you’re watching a football match and it’s absolutely bucketing down, you’ll see the rain pouring onto the field. The players will look like drowned rats, and the ball will skid like it’s on ice. You, meanwhile, will be perfectly dry, sipping your overpriced beer, feeling a little smug. It’s a surreal feeling—like watching a storm from your living room window, but with 90,0 people yelling around you.

The One Time You Should Worry (A Little Story)

I remember going to see Taylor Swift (don’t judge me). It was a grey, drizzly London afternoon. I was convinced I’d be soaked. I even bought one of those cheap plastic ponchos at the station—you know, the ones that look like a bin bag. By the time I got to my seat, I realized I’d made a huge mistake. The poncho just made me sweaty and silly. Everyone else was just wearing their normal clothes. The rain fell on the stage, but the crowd was a sea of dry, happy heads. The only thing getting wet was the crew’s equipment and the floor monitors.

The lesson? Trust the roof. It’s been designed by very smart people who care about your comfort. It’s not perfect—if there’s a tornado, you’re on your own—but for a regular rainy London evening, it does the job. It’s like a warm hug from a very large, very expensive building. And honestly, isn’t that what we all want from a stadium?

加藤 愛美
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加藤 愛美

マーケティングと消費者心理のトレンドを分析し、現代のヒット商品の背景を読み解きます。