Here’s the kicker: British Airways sales sometimes end later than they say. Yes, you read that right. I once refreshed the page at 12:01 AM after a “sale ended,” and the price was still the same for another four hours. It’s like they forgot to turn off the discount switch—pure chaos in a good way. So, occasionally, you can sneak through the window like a very lucky raccoon.
But don’t bet your passport on it. The safest move is to book within the first few days of a sale, or at least before your brain convinces you that “you’ll decide later.” Later is a liar. Later is the reason I now own a llama sweater from Peru that I bought because the flight was cheap, but I actually flew to Portugal. Long story.
So, when does the British Airways sale end? It ends when you stop pretending you’re not going to book that trip anyway. Now, go buy your ticket before your coffee gets cold and your dreams get expensive. Book the damn ticket. Your future self, sipping a gin and tonic at 35,000 feet, will thank you. Probably with a very awkward “You’re welcome” from you to you.
