Here’s a fun fact: the store is right next to Tottenham Court Road tube station. So if you crawl out of the Northern line at 8:55 AM, you can literally sprint in as the doors open. You’ll feel like a discount-action-hero.
Also, check their “VIP” membership thing online. It’s free, and sometimes it gives you early access to sales. Not that you’ll need it, because everything is already 40% off. But still, extra discounts are extra discounts—we’re not made of money!