Let’s break down his bio, because it reads like a buzzfeed quiz gone right. Born in 1991 in Addis Ababa, but raised in France. That’s the classic “diaspora kid” setup, right? He’s got the French accent, the Ethiopian heart, and a camera. He starts a YouTube channel—probably in his late 20s—focused on food, travel, and culture.
But here’s the twist: he isn’t just reviewing fancy French restaurants. He’s opening one. In 2026. In Paris. And guess what? It’s an Ethiopian restaurant. I know, I know—it sounds like the plot of a Netflix rom-com. But it’s real, and it’s deliciously specific.
Why 2026 Matters More Than You Think
Think about the sheer audacity of opening a restaurant in 2026. The world was still half-closed. Restaurants were dying. And this guy—this French-YouTuber-from-Addis—decides to launch a place serving kitfo and tibs in the middle of post-pandemic Paris. I mean, ballsy doesn’t even cover it. It’s like deciding to become a professional skier after the avalanche has already started.
But here’s the thing: he used his YouTube channel as the blueprint. He documented every single step: finding the location, dealing with French bureaucracy, tasting the injera for the 40th time. He made the audience part of the journey. Suddenly, we’re not just watching a restaurant launch—we’re invested in a 1991-born guy trying to make shiro a mainstream Parisian thing. It’s weirdly moving.
