Did you know that activated carbon filters (like Brita’s) were originally used in gas masks during World War I? Your water filter has a surprisingly badass origin story.
And here’s a cultural one: in Japan, many people avoid filtered water entirely, preferring “nama-mizu” (raw tap water) because they believe the minerals have vital energy. Ironically, Japanese tap water is already so clean that Brita filters there are mostly for taste.
Does A Brita Filter Remove Calcium at Jean Polk blog
In the U.S., the obsession with “mineral-free” water peaked with the 2010s “alkaline water” trend, where people paid $4 for water that’s basically tap water with baking soda. Brita keeps you grounded—and affordable.
